Photography and videography are powerful and persuasive tools for communicating the EICC brand. Imagery should be reflective of the personality of each campus — its academics, people, architecture, and culture.

Academics

We believe learning goes beyond the classroom. Imagery should reflect both the traditional and unconventional opportunities EICC creates and highlight our unique blend of art and science across disciplines.

People

EICC thrives because of its students, faculty, and staff. Our people create our brand personality and define our attributes. Both portrait-style and candid photography should authentically capture the efforts, talents, and actions that make our EICC community stand out.

Architecture

EICC is a vibrant combination of rural, urban, and suburban landscapes. Imagery should focus on the top-notch learning environments we offer our students. Modern facilities. Cozy study spots. Dynamic classrooms.

Culture

Collaboration and teamwork are at the core of what we do. Imagery should show how we work closely together, connecting across disciplines to bring together diverse ideas and develop lasting relationships.

Capturing Imagery

Consider unique angles, use of color, and visually dynamic subjects to draw in the viewer’s interest. Convey your message quickly by using imagery with a clear focal point and a background that is free of clutter. Follow these tips for shooting and selecting photography to ensure it engages your audience and aligns with the brand strategy.

Have a natural light source. Both indoor and outdoor shots should use a natural light source with an easily identifiable direction.
Tell the story quickly and clearly. Images with a strong focal point draw in a viewer’s eye and help them connect with the image.
Opt for candid moments. Candid shots give viewers an authentic look at life on campus by capturing real moments between individuals and their surroundings.
Use a slightly indirect camera angle. Unusual or unexpected indirect camera angles that imply aspiration or accomplishment add a uniquely energetic quality to the composition.
Use shallow depth of field. Whenever possible, photographs should show dimension, a sense of space and environment, using a shallow depth of field.

Photo Resolution

Photos used for print materials should have a resolution of 300 dpi at full size. Low resolution photos should not be used. Photo resolution for web is 72 ppi. If you need assistance sizing an image or determining its resolution, please contact the marketing team.

Photo Consent and Releases

Planned/staged shoots with students and volunteers require a signed EICC Model Release Form before shooting.

Minors: Always obtain a parent/guardian signature before participation.

Download EICC Model Release Forms at eicc.edu/marketing.

Public Event Coverage: In public spaces (e.g., commencement, community events), individual written consent is not required for crowd or documentary coverage.

Sensitive Locations: Do not photograph in clinical, disability services, counseling, testing, or other protected areas without prior written approval from the site lead and the marketing office. Follow FERPA, HIPAA, and course-specific policies.

Fine Print

EICC owns all photos and videos taken by the marketing staff, as well as any photographer or videographer commissioned by the college. Photos and video footage which belong to EICC may not be reproduced for personal gain. They may be reproduced only with prior written consent from the Chief Communications Officer or Associate Director of Marketing and Communications.

Marketing maintains an extensive library of photos and videos, which are available to faculty and staff for marketing and communications. Contact the marketing office for access.