Before you request a new Facebook page for your program or club, please take a moment to review what is required and whether it’s the best strategy to meet your goals.

1. Expectations & Responsibilities

Personal Account Required: You must have (or create) your own Facebook account so that we can create the page and assign you as a manager.
- This means you will always be managing the page through your own Facebook profile, switching back and forth between “you” and the program.
- While Facebook does separate the two, it can sometimes be confusing and easy to slip—for example, posting personal comments or photos as the program, or accidentally posting program announcements under your personal profile.
- Please take care to double-check which profile you are using before posting, to avoid posting personal content on the program page (or vice versa).
Page Maintenance: Once the page is created, it is your responsibility to maintain it. This includes:
- Posting consistently (at minimum 2–3 posts per week is recommended to keep followers engaged).
- Monitoring and responding to messages, comments, and interactions.
- Keeping information (contact details, hours, etc.) accurate and up to date.

Inactive or rarely updated pages reflect poorly on your program and the college, so please consider the time commitment before moving forward.

2. Clarifying Your Goal

Ask yourself: What is the primary purpose of this page?

If the goal is engagement with current students: A page may be useful for showcasing class activities, student projects, and communicating updates.
If the goal is recruitment and promotion to new audiences: A Facebook page alone may not be the best tool. Reaching prospective students depends on demographics and whether your target audience is actively using Facebook.

3. Platform Demographics to Consider (Midwest Region)

Facebook: Skews toward adults 30+, with especially strong use among parents and community members. Less popular among teens and young adults.
Instagram: Strong among ages 18–29; visually driven platform, better for showcasing student life.
LinkedIn: Best for professional programs, networking, and adult learners.
YouTube: Used widely across all age groups, often the go-to for learning and discovery.

If your goal is to reach high school students or younger adults, Facebook is usually not the primary platform where they spend time.

4. Growing Reach Beyond Your Followers

It’s important to know:

A page’s content is mostly shown to people who already follow it.
To get content in front of new people, you will need:
- Strong engagement (likes, comments, shares) from current followers.
- A paid advertising budget to “boost” posts to targeted audiences in your geographic region.

Without these, your content will have very limited visibility beyond your immediate network.

5. Existing Accounts & Audience Segmentation

We already maintain multiple official campus and program accounts, which has led to some audience segmentation. Adding more small pages can further dilute our overall reach.

Instead, it may be more effective for you to:

Gather content (photos, updates, student stories) and send it to the marketing team.
Let us share it on the main college accounts where we already have a stronger follower base.
When appropriate, we can include your content in our paid promotion strategy, which saves your program or club from having to cover advertising costs.

6. Review & Inactivity Policy

We review all program and club Facebook pages annually for activity.
If a page goes without posting for several months, we will reach out to the program/club contact.
At that time, we may recommend inactivating the page or deleting it altogether if it is not being maintained.

7. Other Considerations

Time commitment: A Facebook page works only if it is actively managed. If you cannot commit to weekly content and interaction, it may not be the right tool.
Consistency of voice and brand: Pages must follow EICC brand standards in imagery, tone, and logo use.
Measurement: Consider how you’ll measure success—Is it event attendance, follower growth, or inquiries from new students?

Next Steps:

If you are still interested in starting a Facebook page, please consider:

What specific audience are you trying to reach?
Do you have the capacity to post consistently and monitor activity?
Would your goals be better served by leveraging our main college accounts and advertising budget instead of creating another page?