To help ensure consistency, accessibility, and accuracy in all EICC communications, we’ve implemented an email approval process within Salesforce Marketing Cloud. Below are the expectations for submitting, reviewing, and approving emails through this process.

Submitting Emails for Approval

Users are responsible for submitting their emails for review once the draft is ready.
Submitting the email properly through the approval process is what triggers a notification to the reviewers.
Please plan ahead and allow enough time for review and any necessary revisions before your intended send date.

Review and Response Timeline

The Marketing team will review and respond within 24 hours (during the regular work week) of receiving a submitted email.
Responses will include either:
- Approval for the email to be sent, or
- Comments and suggested edits for the user to address before resubmitting.

Urgent Requests

If a truly urgent message needs to be sent immediately (for example, important student communications about enrollment, financial aid, or other time-sensitive college information), you may contact:
- Nicole Harrison, ncharrison@eicc.edu, 563-336-3318
- Griffin Wagner, gewagner@eicc.edu, 563-336-5237
- Johnna Kerres, jkerres@eicc.edu, 563-336-3464
We’ll do our best to expedite the review process in these situations.

Please note: Urgent requests should be reserved for critical communications only. Situations such as missed planning deadlines or last-minute event promotions do not qualify as emergencies and will follow the normal review timeline.