Headings, Paragraphs, and Lists (Proper Content Structure)

A common accessibility issue is poorly structured content. Emails and other documents that lack proper headings, paragraphs, and lists can be hard to navigate, especially for users with cognitive disabilities or those using screen readers.  

A well-structured email isn’t just easier to read—it’s essential for accessibility. Screen readers and other assistive technologies rely on properly marked-up headings, lists, and paragraphs to help users navigate content quickly and understand how information is organized. 

When structure is created visually (bold text, added spaces, manual dashes, etc.) instead of semantically (using the actual formatting tools), accessibility tools cannot interpret it correctly. 

✅ Use Proper Headings

  • Use the editor’sHeading styles (H1, H2, H3)to break up content—not just bold or larger text.
  • Headings give screen readers “navigation points,” allowing users to jump to sections just like sighted readers scan.
  • Keep headings short, clear, and meaningful.

✅ Use Real Paragraphs (Not Line Breaks)

  • Use normal paragraph formatting so screen readers can detect where one ideaendsand the next begins.
  • Proper paragraphs improve readability for all users—including mobile readers.

✅ Use Bulleted and Numbered Lists

  • Use theWYSIWYG editor’s list toolsrather than typing dashes or numbers manually.
  • Proper lists allow screen readers to announce the number of items and read each one correctly.
  • Lists help break up dense content and make key details easier to skim.

✅ Why Semantic Structure Is Important

Proper markup:

  • Helps screen reader users navigate efficiently
  • Ensures content reads in the correct order
  • Improves mobile readability and responsive design
  • Supports consistent, clean formatting across devices
  • MeetsWCAG 2.1requirements for structure and readability

Using the correct tools ensures your emails are understandable, scannable, and accessible—for everyone.